In 1962 I found a very slim volume in my parents’ bookcase called “Parkinson’s Law”. I liked this book because it was short, had big print and was written in such a straightforward way that even a nine year old kid like me could understand it. It clearly has as much relevance today as in the 1950’s when it was written…
My client Emma is a head of buying for a food retailer with an annual budget exceeding £100m. Over the last few months Emma’s attempts to engage one extra member for her team have resulted in seemingly endless discussions and proposals, costing time and money: the board has blocked recruitment because of the company’s cost control culture introduced at the turn of the year as a result of the ongoing economic uncertainty.
When we met, Emma’s frustration was palpable: “I lead a team responsible for an annual buying budget of more than £100m. We place substantial contracts. We generate substantial profits too and if we get the buying wrong, it can cost the business millions. Yet it’s like a brick wall when it comes to recruiting an extra person for comparatively little – about 40k per annum. I just don’t get it!”
I thought for a moment and remembered that slim volume: “have you heard of Parkinson’s Law of Triviality or Bicycle Shed Problem as it’s sometimes called?” Emma said she hadn’t. I explained…
“Parkinson describes a committee’s discussion on a nuclear power plant, contrasting it with that of a bicycle shed: the time spent on any item on the agenda will be in inverse proportion to the sum involved. A nuclear reactor requires a huge financial investment and is too complicated for the average person or generalist to understand, so the assumption is made that those that work on it-the experts – understand it. But everyone can picture a bicycle shed, so planning one can result in endless discussions because everyone involved wants to comment and make a personal contribution to the outcome.”
“Does that seem familiar?” I added.
She visibly relaxed and smiled: “yes, that’s exactly it!”
Did this solve Emma’s recruitment challenge? Not right away, but it did raise her awareness and put it in context by giving her a model to explain it. She called me a couple of weeks later to say she’d bought copies of Parkinson’s book for herself and her colleagues. She believed that his pointed messages couched in ironic British humour had resonated and gave them a common language too.
Do you think that this volume – over 50 years old – has relevance for you and your leadership colleagues too? Post a reply and let me know. It will be great to hear from you.